Changing Community Norms

Creating a Future Free from Violence

Building a Safer Community: How We Can Change the Rules

Norms are patterns of social behavior that are typical or expected in a group or community. Anti-violence practitioners and academic researchers agree that high rates of violence can persist in communities with violence-perpetuating norms. These norms can become so powerful that they influence behavior even among community residents who do not ascribe to violence. Young people may be especially vulnerable to these norms for their own protection and to gain acceptance. When violent norms become prevalent, a culture of violence develops.

Violence is not inevitable when new norms displace norms of violence. Not One More is working to dismantle community norms that encourage violence using a multi-pronged campaign of youth-centered programming (i.e., Solidarity Camp, Youth Summit, Berks4Peace Week), anti-violence messaging in public spaces, community events, and training for key stakeholders (credible messengers, clergy, coaches, youth workers, and school personnel).

Together, we can build a future where violence is the exception, not the norm. Want to learn more about how you can help?